Why it’s essential to know the difference if you’re a creator — So you’ve been convinced enough to become a creator and have been creating content and thriving to build a business out of it. Building an audience and bringing 1000 true fans to pay you for a lifetime are amazing concepts, but it isn’t as easy as it sounds. First things…

Apple has a master plan. — Apple doesn’t communicate features, they mention benefits for the straightforward reason that this makes people feel something. You would possibly remember once they launched the primary iPod, I would not say it had been anything groundbreaking. If all they had done was to only say — Look we have got…

How the “Guy Mafia” accounts are generating millions of dollars in revenue on niche expertise — Have you ever stumbled upon an anonymous Twitter account that seems to be making a killing with just 140 characters? Well, they’re not alone. In fact, they’re part of what they call “The Guy Mafia,” a group of Twitter influencers who are cashing in big time by harnessing the power…

The second usability heuristic developed by Jakob Nielsen recommends that the system and the real world be in sync. Thus, the system should communicate with users in their own words and phrases, and with concepts that are recognizable to them rather than using system-oriented terminology. In addition, the system should…

The most used word of 2021 is content — The term “chunk” refers to a small component of a larger total that is commonly used. The term “chunking” is used in user experience design to refer to a method of splitting up content into small, distinguishable chunks of information rather than a homogeneous swath of atomic information bits, as…

Ten years ago, Zain Kahn decided to drop out of college. — Today, he is one of the youngest vice presidents at a Canadian venture-backed company. Here are 7 lessons learnt from him “The universe is working behind your back to ensure that you are a successful entrepreneur. If you accept your paranoia, it will be lot simpler to accomplish your goals.” Unconventional success necessitates the use of unconventional methods.