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Story Time!
Ever since I can remember I had the dream to start my own organic soap company. That was the reason why I took this job in the first place. But there I was working in the marketing department of a big brand as a junior administrator and instead of being excited to work for this famous company I was frustrated about how things were handled.
I felt completely lonely with my ideas to make a positive impact. I spent the entire next weekend studying different pitch formats. I figured that it would be best to follow the requirements of one of the big startup accelerators if I could pitch to one of them I could certainly pitch to the marketing director.
I opted for a pitch deck which is based on the following six elements: the problem, my solution, the business model, the market the competition, our team.
Okay so the problem: well most body soap brands not only lack a truly refreshing smell but more importantly they also sell in cheap throwaway plastic containers which often lasts not more than a month.
New modern consumers, however, see body soap as a lifestyle choice and they want to have a solution that not only works but also smells incredibly refreshing and is environmentally friendly. My solution I call elements it’s an organic soap that comes in four fantastic flavors: water, sky, earth, and fire.
