Shah Rukh Khan is probably the biggest and the most popular name that comes to mind when you think of Bollywood. King Khan, as he is popularly known, has been leading the Bollywood charts for 25 years in a row. But over the course of the last five years, Shah Rukh Khan has had to face some serious competition, some serious downfall. Enough. Not most of his films in the last five years have failed to end the hundred good old club. Shah Rukh Khan as a brand has been falling. He’s losing his brand endorsements to new celebrities. His movies are not doing as well as they used to do. And people are disappointed with Khan’s performance in the box office as well.
Khan has been feeling like a brand, as an actor, as a performer, and as box office numbers are all but good. Now, before we begin, I would like to make it very clear that this is not a personal attack on Shah Rukh Khan. I do not hate him. In fact, I admire him for his journey, for his performances, for the man that he is today.
This is only a completely fact-based analysis that is going to help us figure it out and understand why Shadow Khan as an actor has been failing and what he is planning to do and the steps that he is taking to become a better performer and bring the SRK brand back to where it belongs
