Why it’s essential to know the difference if you’re a creator — So you’ve been convinced enough to become a creator and have been creating content and thriving to build a business out of it. Building an audience and bringing 1000 true fans to pay you for a lifetime are amazing concepts, but it isn’t as easy as it sounds. First things…

Apple has a master plan. — Apple doesn’t communicate features, they mention benefits for the straightforward reason that this makes people feel something. You would possibly remember once they launched the primary iPod, I would not say it had been anything groundbreaking. If all they had done was to only say — Look we have got…

The second usability heuristic developed by Jakob Nielsen recommends that the system and the real world be in sync. Thus, the system should communicate with users in their own words and phrases, and with concepts that are recognizable to them rather than using system-oriented terminology. …

The most used word of 2021 is content — The term “chunk” refers to a small component of a larger total that is commonly used. The term “chunking” is used in user experience design to refer to a method of splitting up content into small, distinguishable chunks of information rather than a homogeneous swath of atomic information bits, as…

Ten years ago, Zain Kahn decided to drop out of college. — Today, he is one of the youngest vice presidents at a Canadian venture-backed company. Here are 7 lessons learnt from him “The universe is working behind your back to ensure that you are a successful entrepreneur. If you accept your paranoia, it will be lot simpler to accomplish your goals.” Unconventional success necessitates the use of unconventional methods.

The most notable UX decisions Spotify makes, explained in 3 lines each. — Dark Mode Default Use the dark mode (which Spotify has been using since early days) White text on a dark backdrop is easier on the eyes than black text on a light background. Visual comfort leads to more browsing. The color scheme is a stark contrast to the color scheme used by Apple…

In the field of user experience, storytelling is important. — A storyboard is one method of conveying information about a tale. Generally speaking, a storyboard consists of three primary components: a specific scenario, graphics displayed in sequence and incorporate elements pertinent to the tale, and accompanying captions that summarise the user’s actions, environment, or emotional state. Less-than-high-fidelity artifacts such as…